SIDELINES

NEW LICENSE FOR BLASS: Bill Blass has signed a swimwear licensing agreement with OAS Industries, starting with cruise 1996. Rose Marie Reid had the license for 12 years. Price points and other details are still being worked out, according to an OAS official. The line is being discontinued for the 1995 season, while it is being revamped.

WATERSILK BOWS: Sea Q, America has opened a new updated misses' swimwear division called Watersilk, aimed at a consumer with a longer torso. It also caters to a younger customer than does its more traditional line, Sea Queen.
The new line, which caters to a 25-to-55-year-old woman, will primarily be in tricot and twill. Sea Queen, which is geared to a 35-to-65-year-old customer, offers suits primarily in raschel. The average price of Watersilk is about $30, compared with $26 for the Sea Queen line.
The new line, which will be in stores by February, is expected to generate a volume of $2 million to $3 million in its first season.

SIRENA NAMES PORTER: The Sirena Apparel Group, based in South El Monte, Calif., has promoted Christina Porter to vice president of design for the Sirena and Look & Sea divisions. Porter has been with Sirena for three years as merchandiser of the WearAbouts and Look & Sea divisions. She moved to Los Angeles after spending three years in retailing with Bloomingdale's in various merchandising and buying positions. Porter will continue to report directly to Doug Arbetman, president and chief executive officer of Sirena Group.

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