BULGARI STICKING WITH GILDED APPROACH FOR HOLIDAY

Byline: Allesandra Ilari

MILAN--Bulgari apparently has not heard about the Nineties.
In a decade when fragrance manufacturers describe their holiday gift offerings in terms of savings and penny-pinching value, the prestigious Roman jeweler has come up with a Christmas item that will retail for several hundred dollars.
It is a limited edition collection of colorful Venetian glass bottles filled with the company's signature Bulgari scent.
There are 40 different bottles to choose from, and Bulgari will produce only 100 bottles in each style, resulting in a total inventory of 4,000 units. All the flacons are topped with sterling silver caps, engraved with the Bulgari logo. They will be priced at 950,000 lire ($610). In the U.S., they will retail for $700.
The 30-ml. bottles are refillable. A tiny silver funnel is being provided with each bottle packed in a supple leather case. Francesco Trapani, chief executive officer of Bulgari, said he expects to sell the 4,000 cases by Christmas.
The Bulgari fragrance was launched in February in Italy and in September in the U.S.
The new bottles are now being stocked in all of Bulgari's 35 stores worldwide. In the U.S., the bottles will also be carried by Neiman Marcus and Bergdorf Goodman.
"We wanted to create something that could become a collector's item, reminiscent of the perfume traditions of times past," Trapani said.
The bottles were crafted by a prestigious glass manufacturer, Carlo Moretti, based on the island of Murano near Venice, the center of the local glass industry. "We believed that Moretti was the best interpreter of Bulgari's philosophy and style," Trapani remarked. "They created bottles that are true jewels."
Some of Moretti's bottles are on display at the Museum of Modern Art in New York.

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