DOYLE TO ARMANI: Kevin Doyle has been named vice president of public relations for Giorgio Armani. Doyle was senior vice president, European editor and publisher of Fairchild Publications, parent of WWD and W. In his new post, he will be responsible for Armani's European press efforts, excluding Italy. Rosanna Armani, the designer's sister, handles the Italian press. Doyle will relocate to Milan from Paris and will also coordinate efforts with Linda Gaunt, director of public relations for Giorgio Armani Corp. Gaunt, based in New York, heads press activities in the U.S.

GETTING SASSY: Sassy, which is up for auction, will have a new owner, possibly as early as today. Publisher Linda Cohen spent all day Thursday in meetings and said that "Sassy would become part of another organization" as soon as the numbers are tallied. She said two companies are currently being considered.

MEN OVER MATTER: There's a newcomer in the men's magazine market. Quadrant Management, a financial-management company which publishes catalogs like Tweeds, Gumps, The Safety Zone and International Male, is preparing a prototype for "Matter For Men," a men's magazine with an emphasis on psychological and emotional issues. It will be sent out to the press and media buyers in late November.
Scott Baldinger, who was a features editor at Harper's Bazaar, is editor-in-chief of the magazine, which will have an initial circulation of 700,000 and will be aimed at men between the ages of 20 and 45.
"It's a men's magazine that will look at style as an issue of the mind as much as of appearance. We'll try to encompass the emotional life of men in a way that other magazines don't," says Baldinger.
Christopher Durang, Eve Babitz, Peter Nelson and William Weaver are some of the writers who will contribute to the prototype and the first newsstand issue, which is due out next fall.
Lawrence Rose, formerly of GQ, is publisher; Sean McGee, formerly of Manner Vogue, is fashion director, and J.P. Williams, who has done catalogs for Bergdorf Goodman and Takashimaya, is art director.

MUSICAL CHAIRS: Sasha Charnin Morrison will join Harper's Bazaar as senior market editor. She succeeds Mary Braeunig, who was named market director at Mirabella, a new post. At Elle, Morrison is succeeded by Marybeth Schmitt, who was named senior market editor. She had been associate market editor, accessories. In other moves at Mirabella, Josh Patner has joined as senior fashion editor. He had been a freelance stylist. Heidi Godoff, senior fashion editor of Mirabella, is leaving to pursue other interests.TEXAS TEEN: Thirteen-year-old Melissa Brown has become the youngest winner of the Seventeen and J.C. Penney cover-model search. The Texas teen was selected from 35,000 entries received at Penney stores nationwide. Brown will receive a $1,000 wardrobe and a pair of one-carat diamond stud earrings from Penneys. She appears on the November cover.

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