INDUSTRIA HIRES EXECS TO BUILD RETAIL LINES

Byline: David Moin

NEW YORK--Seeking to expand its distribution and product line, Industria, the contemporary women's and men's collection based here, has hired Anne Marino as vice president and general manager.
For the past three years Marino was a vice president at J. Crew, heading the firm's international expansion.
Her position at Industria is a new one, effective Oct. 1. It involves overseeing U.S. distribution, domestic and international licensing and new business development.
She will report to Fabrizio Ferri, the photographer who owns 80 percent of the business and designs the line.
In other appointments, Lisa Immordino, vice president in charge of U.S. sales, has been promoted to supervising marketing and merchandising worldwide. Liana Liubicich was named director of sales, a position she held at Byblos.
"We had to redesign the structure to handle the growth," Ferri said Friday. He said the company is considering growth on numerous fronts, including selling on TV, direct mail catalogs and developing new products such as perfumes and home furnishings. Currently, the company offers eveningwear, outerwear, sportswear, accessories and casual wear, retailing from $150 to $600.
In addition, a new collection, called Lavoro, will be launched for spring '96 selling at retail, he said.
Industria has only one store, at 755 Washington St. in Greenwich Village here, which is also the site of the showrooms. However, Ferri said as part of its growth strategy, retail partners will be sought.
Ferri's Industria Superstudio, a 25,000-square-foot complex used for fashion shoots and big parties, is across the street from the store.
The company currently has no licensees and its U.S. wholesale volume is $10 million, with a distribution primarily to upscale specialty stores, Marino said. At J. Crew, Marino was instrumental in building the J. Crew retail chain in Japan, where there are 52 licensed stores, and starting the catalog in France, a project still considered to be a test.
Prior to J. Crew, she was executive vice president of Simint USA and president of Simint's retail division. Before that, she was director of marketing and operations for Stefanel Corp. of America.

load comments
blog comments powered by Disqus