LEGBEAT

OLDHAM STEPS OUT: Designer Todd Oldham said he plans to finalize a licensing agreement with a major hosiery manufacturer before the end of the month, according to the designer. Declining to disclose the manufacturer, Oldham said the line will bear his name and will be aimed at department and specialty stores nationwide. It will also be carried in the designer's own store that opened in New York earlier this month. The line of knee-highs, tights, socks and other legwear will be launched for spring, according to Tony Longoria, sales and marketing director. "Todd is full of ideas," he said. "He wants to do everything."

E.G. SMITH HITS THE ROAD: Sock designer E.G. Smith kicked off a four-week tour of stores Saturday by stopping in at Bloomingdale's flagship in New York. Smith said he planned to visit Macy's West in San Francisco, Bullock's and Nordstrom in Los Angeles, Marshall Field's in Chicago and other key retailers to promote his new line and packaging. In May, Smith joined in an agreement with Hanes Hosiery, a division of the Sara Lee Corp., to manufacture and distribute his socks and tights.
With the new line, Bloomingdale's has increased its offerings from four styles to more than 30, according to Elizabeth Bailey, divisional merchandise manager for fashion accessories. It also has set up an expanded E.G. Smith sock area on the main floor. During Smith's three-hour in-store appearance, the store rang up $10,000 in sock sales, she said. This year's projected volume for Smith's line at Bloomingdale's is $200,000, Bailey said.
Smith declined to comment on overall projected volume for his new line, other than to say sales had been healthy. "When the economy is questionable, people buy legwear to update their image without spending a lot of money," he said.E.G. Smith visiting Bloomingdale's.

load comments
blog comments powered by Disqus