A new makeup line brings together Japanese aesthetic and Western technology to treat skin as well as beautify it.
Created by makeup artist Danielle Vincent, Kimiko Cosmetics is designed to be an optimistic answer to women who don't want just to cover fine lines. Every product in the 50-plus item line, from the Treatment Concealer to the Sheer Tint and Lip Plumper and the Lifting Pressed Powder, is formulated to do much more. Each is infused with different herbs and extracts that are said to combat fine lines and puffiness, but each also uses trademarked and patented complexes to fight the signs of aging.
Vincent came up with the idea for Kimiko while listening to her clients praise and complain about their makeup.
"When I was unable to guide them to a product to address their concerns, a lightbulb went off. The trend is going [the way of cosmeceuticals], but I wanted to take it to the next level and put out a line that used high quantities of ingredients — and not just for [positioning]. We want to be the category leaders for something that is really just starting," Vincent said.
Kimiko's concealer, for example, uses light-reflecting pigments to conceal lines, but also contains three patented ingredients, HydraFirmaLift, Renuva-Eyebright and Anti-Puff Rescue, to target fine lines, dark circles and puffiness, respectively. The dual-end plumper uses dehydrated collagen molecules to plump lips — and for long-term effects, uses HydraFirmaLift. The powder, designed to even tone, aims also to lift and firm skin with HydraFirmaLift and vitamin E. Color cosmetics use HydraFirmaLift to hydrate and firm the skin, Vincent said.
Products have been tested by various third-party labs that supply Kimiko with cosmeceutical ingredients, Vincent said. Ingredients in the line are used at or above levels that have been tested.
Vincent's experience in the beauty industry includes her work as a freelance makeup artist for various brands, and extends to product development at Clean Beauty. She studied business, science and physics at the University of British Columbia. The 25-year-old's ambitious streak was honed as a competitive singles figure skater.
This month, Vincent moved from her native Toronto to set up the firm's headquarters in Manhattan, where she works the Kimiko counter several days a week at Takashimaya, the specialty retailer that this month took in her line.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)