NEW YORK — Macy’s Herald Square will soon be a century old —and it’s getting ready for a reengineering that could help boost the outlook for the flagging department store format.

As the world’s largest and most trafficked store, Macy’s Herald Square pays a big price for its singular status. Along with the rush of shoppers averaging 35,000 a day, and up to 75,000 on peak holiday days, comes a gush of criticism. The flagship, more than any other traditional department store, is regularly equated with what’s wrong with department stores, like the lack of service, housekeeping and fashion innovation.

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