ALAIA ARRIVES: 10 Comme Ltd., a joint venture between Comme des Garçons and Carla Sozzani, signed an agreement with Azzedine Alaïa for the exclusive importation and distribution of the designer’s brand within Japan. 10 Comme runs a shop named 10 Corso Como Comme des Garçons in Minami Aoyama, Tokyo.

Adrian Joffe, president of Comme des Garçons SA, told WWD Japan that the new business is to start in spring 2004. The merchandise will be distributed at stores including Isetan and Barneys New York in Shinjuku and 3rd Culture in Ebisu, Tokyo.“Alaïa is one of my closest friends and I want to have a careful deal for his collection,” said Joffe during a trip to Tokyo. “Profit is not our first concern.” The company has no other plans at this stage to sign with other designer brands, said Joffe, adding, “This is a special case.”

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