LUXURY LOVERS: A study by Saison Research Institute of Japan has found that 94.3 percent of Japanese women in their 20s have Louis Vuitton goods and 92.2 percent of them own a Gucci product. Among other brands, 57.5 percent of women in their 20s own Prada products; 51.7 percent own Chanel, and 44.3 percent have Christian Dior. About half of women in this age group, or 49.1 percent, own a Louis Vuitton bag, according to the study.

The survey was conducted in the Tokyo area in September 2002 and 1,048 women and men out of 1,200 monitored between the ages of 20 and 60 answered the questions. The institute is a subsidiary of Saison Group.

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