NEW YORK — The tradition of Japanese bathing is slowly creeping into the U.S. market, most notably with Japanese bath brand Ofuro.
Ofuro, which means bath, last year achieved modest success in nationwide boutiques with traditional bath powders based on Japanese herbal and botanical formulations. Japanese Bath Tradition, for example, became a highly sought-after product with its international appeal, from its delicate paper packaging to herbal formulations.
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