LOS ANGELES — For the surf, skate and swim industry, Action Sports Retailer continues to increase revenues and attendance at its San Diego and Huntington Beach shows by about 5 percent, but group show director Kevin Flanagan said there’s still more that can be done to attract buyers and exhibitors. Service costs for exhibitor booths and production have been discounted by 15 percent, and each company will get a free full- or half-page ad in ASR’s new show guide, The ASR Lineup, a 250-page magazine mailed to preregistered retailers. “We believe adding value and reducing costs is a powerful one-two punch,” said Flanagan.To give exhibitors more visibility, a fashion show sponsored by Ellegirl will showcase junior sportswear trends during the Jan. 14-16 show, while a separate swimwear show will continue at the Sept. 9-11 show.To encourage retailer interaction, watch line Nixon will sponsor a store T-shirt design contest with Platt College and Skateboard magazine. Store employees will be asked to design and submit an original T-shirt, 20 of which will be on display at the January show. The winning artist will be awarded a $10,000 scholarship to attend Platt to pursue a degree in design. On the downside, ASR has canceled its European summer show. “We had to, due to market forces. The summer holiday divides the needs of large and small companies, which we had hoped to unite with one show. But I’ve concluded that all needs can’t be met with one show,” said Flanagan. Aaron Levant, who cofounded the Agenda show in January 2003, believes that too, which is why he brings his indie-fashion collective to San Diego during the first two days of ASR. “We’re bringing fashion to an action audience,” he said.Originally an art show in downtown warehouses during Los Angeles market week, Agenda now has twice-yearly shows in Japan, L.A. and San Diego. January’s San Diego show will double in size to 20,000 square feet in its new location at Fifth and K Streets in downtown. The venue is closer to ASR and can accommodate the 80-plus vendors, up from 43 last year.Levant is working to bring big brands such as Adidas and Nike into the indie mix. He added that the ratio of indie to mainstream brands has gone from 80-20 to 50-50. Levant, a former graphic designer at Green Apple Tree, has split with Agenda co-founder and Green Apple Tree owner Luis Pulido and taken on a financial manager. “The show grew into a full-time job and we couldn’t do both,” he said.
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)