LOS ANGELES — For the surf, skate and swim industry, Action Sports Retailer continues to increase revenues and attendance at its San Diego and Huntington Beach shows by about 5 percent, but group show director Kevin Flanagan said there’s still more that can be done to attract buyers and exhibitors.
Service costs for exhibitor booths and production have been discounted by 15 percent, and each company will get a free full- or half-page ad in ASR’s new show guide, The ASR Lineup, a 250-page magazine mailed to preregistered retailers.
“We believe adding value and reducing costs is a powerful one-two punch,” said Flanagan.
To give exhibitors more visibility, a fashion show sponsored by Ellegirl will showcase junior sportswear trends during the Jan. 14-16 show, while a separate swimwear show will continue at the Sept. 9-11 show.
To encourage retailer interaction, watch line Nixon will sponsor a store T-shirt design contest with Platt College and Skateboard magazine. Store employees will be asked to design and submit an original T-shirt, 20 of which will be on display at the January show. The winning artist will be awarded a $10,000 scholarship to attend Platt to pursue a degree in design.
On the downside, ASR has canceled its European summer show. “We had to, due to market forces. The summer holiday divides the needs of large and small companies, which we had hoped to unite with one show. But I’ve concluded that all needs can’t be met with one show,” said Flanagan.
Aaron Levant, who cofounded the Agenda show in January 2003, believes that too, which is why he brings his indie-fashion collective to San Diego during the first two days of ASR. “We’re bringing fashion to an action audience,” he said.
Originally an art show in downtown warehouses during Los Angeles market week, Agenda now has twice-yearly shows in Japan, L.A. and San Diego. January’s San Diego show will double in size to 20,000 square feet in its new location at Fifth and K Streets in downtown. The venue is closer to ASR and can accommodate the 80-plus vendors, up from 43 last year.Levant is working to bring big brands such as Adidas and Nike into the indie mix. He added that the ratio of indie to mainstream brands has gone from 80-20 to 50-50.
Levant, a former graphic designer at Green Apple Tree, has split with Agenda co-founder and Green Apple Tree owner Luis Pulido and taken on a financial manager. “The show grew into a full-time job and we couldn’t do both,” he said.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)