PARIS — Less than a year after it swooshed into Paris with two boutiques, Nike is packing its duffel bag because of a falling out with its French franchise operator.

The American sports apparel and shoe giant will close its two Paris shops — one on the Champs-Elysées and another near Odeon on the Left Bank — this month. Both units were operated in partnership with French retailer Alain Adjadj, whose Valexa group also runs boutiques here for such firms as Hugo Boss and Plein Sud.

A spokeswoman for Nike said the decision was prompted by Valexa’s inability to honor its contractual engagements. She added that Nike would look to open other stores in France with another franchise partner.

Valexa officials could not be reached for comment.

The two Paris stores were part of Nike’s Europe-wide effort to boost the brand’s profile. Within two years, Nike stores have opened in Lisbon, Vienna, Madrid, Barcelona, Hamburg, Germany,and Milan.

“These closings do not undermine our commitment to European expansion,” the spokeswoman said.

load comments
blog comments powered by Disqus