SYDNEY — Adelaide couturier Paul Vasileff is taking his Paolo Sebastian label to Paris for the first time for the fall 2016 couture season.To be presented at the Empire room of Hotel La Maison Champs-Élysées from July 3 to 4, his 14-piece collection was inspired by dragonflies and features Vasileff’s signature full-skirted ballgowns and fishtail sheaths.Since launching his label with a 63-piece collection at the age of 17 as a school project, the now 26-year-old couturier is making quite a name for himself — using the Italian version of his first name and middle name as a brand (convinced his Bulgarian surname was too difficult to remember).Fifty percent of Vasileff’s business is now international, with private clients in the U.S., the Middle East and Asia. Standard size "demi-couture" versions from his biannual couture collections are also sold through six international boutiques, including Harvey Nichols Kuwait. Prices range from 8,000 to 20,000 Australian dollars, or $5,953 to 14,882 at current exchange.Vasileff started making clothes at 11, took private pattern-making lessons from age 14, interned with an Adelaide tailor and briefly studied fashion and textile design at an Adelaide technical college and then Milan’s Istituto Europeo di Design, before formally launching his business back home in 2011. The Adelaide atelier now employs 13 staff, with some work outsourced to European embroidery houses.On high rotation on the Australian red carpet, Vasileff’s gowns have also made it to the Golden Globes, the Grammys and the Academy Awards on celebrities such as Kris Jenner and Fashion Police cohost Giuliana Rancic.“Hopefully one day we will be showing on calendar as an official haute couture brand” Vasileff said. “This is really just a first step into opening that conversation and moving forward with our brand."
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.