NEW YORK — Aveda is looking East for inspiration for one of its biggest-ever hair care launches.
The brand, which will begin to roll out the four-stockkeeping-unit Light Elements collection of lightweight and weightless styling products in January 2003, looked at new technology first tested on Japanese hair and then adapted for a global audience.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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