MINNEAPOLIS — Aveda’s Congress Festival, held at the Minneapolis Convention Center here Oct. 20 and 21 with a business college on Oct. 22, brought new meaning to the concept of "reach out and touch someone."

While it’s traditional for Aveda meetings to open with attendees turning to their neighbors and giving them a shoulder massage —?a tradition founder Horst Rechelbacher instituted many years ago — it’s a safe bet that it’s a rare group massage session that includes Estée Lauder chairman Leonard Lauder, group president Dan Brestle and senior corporate vice president Evelyn H. Lauder.

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