NEW YORK — Three years after being acquired by Marc Ecko Enterprises, Avirex is returning to its flight-inspired leather roots with a co-branded line of Ed Hardy leather jackets. The collection, to be launched this holiday season, complements its own Avirex branded leather, which the label is releasing this fall for the first time since Avirex came under the MEE umbrella.
“We put leather on hiatus when we took over the label in order to build out the sportswear side of the business,” said Avirex’s creative director, James Ling. “Now that we’re coming out with authentic leathers again, we wanted to do something fashion-forward and make some noise.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)