NEW YORK — Fragrance was atop minds at Avon’s regional meeting here last week.
Dream Life, a new woody floral, was one of several new scents unveiled to sales representatives. Described as having a "timelessly dreamy quality," the scent — featuring a Moroccan winter mimosa accord — was created around the "aura of possibilities." A 1.7 oz. edp is $22.50. Ancillary items will include a body lotion, shower gel, body powder and purse spray.
Under its new Avon Eres Tu collection, Untamed "captures the free, sexy and daring spirit of a woman," according to Avon marketers. A woody oriental, Untamed is priced $14.50 for a 3.4-oz. cologne spray. For men there is Avon Iron, a spicy Oriental, designed as a powerful scent for the self-assured man. A 3.4-oz. cologne is $14.50. Then there is the Lil’ Hugs collection for babies that includes an alcohol-free cologne for $4.99. Other items in the baby line include non-tear shampoo, body lotion and baby powder.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion