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NEW YORK — Fragrance was atop minds at Avon’s regional meeting here last week.
This story first appeared in the August 23, 2002 issue of WWD. Subscribe Today.
Dream Life, a new woody floral, was one of several new scents unveiled to sales representatives. Described as having a “timelessly dreamy quality,” the scent — featuring a Moroccan winter mimosa accord — was created around the “aura of possibilities.” A 1.7 oz. edp is $22.50. Ancillary items will include a body lotion, shower gel, body powder and purse spray.
Under its new Avon Eres Tu collection, Untamed “captures the free, sexy and daring spirit of a woman,” according to Avon marketers. A woody oriental, Untamed is priced $14.50 for a 3.4-oz. cologne spray. For men there is Avon Iron, a spicy Oriental, designed as a powerful scent for the self-assured man. A 3.4-oz. cologne is $14.50. Then there is the Lil’ Hugs collection for babies that includes an alcohol-free cologne for $4.99. Other items in the baby line include non-tear shampoo, body lotion and baby powder.
All items will be available in October.