NEW YORK — Avon is adding a new tune to the "Kiss Goodbye to Breast Cancer" program in the form of a fund-raising concert.
The first "Avon Kiss Goodbye to Breast Cancer" concert will be held Monday, Sept. 23, at Avery Fisher Hall in Lincoln Center. Tickets for the hour-and-a-half-long concert will go on sale beginning Aug. 10 at $35, $50 and $75 each. A portion of the proceeds from ticket sales will be donated to the Avon Breast Cancer Crusade, whose purpose is to find a cure and fund access to care.
The major talent for the concert will be announced Aug. 23.
Leelee Sobieski and Star Jones will co-host the awards ceremony preceding the concert, which will honor individuals and companies that have made contributions to the cause in the following categories: media leadership, community advocate, medical advancement and public policy, which was added this year. The Pink Ribbon Award will be presented to a representative for her work in supporting the Crusade.
Another component of the campaign, the "Kiss Goodbye" Lipstick line, will be available in September. The collection is drawn from the company’s best-selling Brilliant Moisture Lipcolor, with the six top-selling shades renamed in honor of the crusade —?Courageous Coral, Cherub Cheer, Brave Brocade, Crusade Rose, Determined Red and Spice of Life. Each lipstick is priced at $4 and is available through representatives nationwide, by calling (800) FOR-AVON or on avoncrusade.com.
A centerpiece of the Crusade is the Avon Breast Cancer 3-Day, a series of three-day, 60-mile fund-raising walks. The walk, which started in 1998 with one event in Los Angeles, has grown to 13 events for 2002 that will run from April through October in cities including Washington, D.C., Chicago, San Francisco, New York and Los Angeles. Avon also has a new print public service announcement campaign that focuses on a breast cancer early education and detection message worldwide. The ad will run in women’s and health magazines.
Since 1992, Avon has raised $190 million to support the breast cancer cause and other health issues that affect women. Andrea Jung, Avon’s chairman and chief executive officer, announced the company’s new goal of reaching $250 million for the cause by the end of 2002.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
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