NEW YORK — Take one of today’s hottest models and put her in clothes from one of fashion’s fastest growing brands and the result is the new Baby Phat ad campaign.
Baby Phat by Kimora Lee Simmons will launch its new print campaign beginning with the July 19 issue of Hamptons magazine. It will run as two spreads — one side as a black and white head shot and the other side a full-body shot of model Devon Aoki in front of a blue background. After its debut in Hamptons, the company plans to roll out the remainder of the campaign in fall issues of Vibe, V, Honey, Flaunt, Blackbook, One World and Fader magazines.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)