NEW YORK — Take one of today’s hottest models and put her in clothes from one of fashion’s fastest growing brands and the result is the new Baby Phat ad campaign.
Baby Phat by Kimora Lee Simmons will launch its new print campaign beginning with the July 19 issue of Hamptons magazine. It will run as two spreads — one side as a black and white head shot and the other side a full-body shot of model Devon Aoki in front of a blue background. After its debut in Hamptons, the company plans to roll out the remainder of the campaign in fall issues of Vibe, V, Honey, Flaunt, Blackbook, One World and Fader magazines.
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