NEW YORK — Take one of today’s hottest models and put her in clothes from one of fashion’s fastest growing brands and the result is the new Baby Phat ad campaign.Baby Phat by Kimora Lee Simmons will launch its new print campaign beginning with the July 19 issue of Hamptons magazine. It will run as two spreads — one side as a black and white head shot and the other side a full-body shot of model Devon Aoki in front of a blue background. After its debut in Hamptons, the company plans to roll out the remainder of the campaign in fall issues of Vibe, V, Honey, Flaunt, Blackbook, One World and Fader magazines.Photographed by Terry Richardson and styled by Patty Wilson, the campaign features Aoki wearing pieces from Simmons’ Asian-inspired fall 2002 collection, such as a denim miniskirt and cropped denim vest detailed with a fake fur sleeve, and a sheer pastel and gold kimono top with jeans."We really went high end with this campaign," said Michelle Perez, marketing director for Baby Phat. "Kimora loves Devon’s look and it made sense to use her, since we are going with the Asian-inspired feel for the campaign. She also has a very visible presence in the hip-hop community, so it’s great if people associate her with Baby Phat."Baby Phat, a division of Phat Fashions, is expected to reach $70 million in brand volume by the end of 2002.
“I like everything she does,” said @lilkimthequeenbee about @parishilton at Hilton’s launch party for her collab with @boohoo. “She understands women and the certain body types. I think her clothes are so cute. It’s hot. She’s funny, but sexy at the same time, just like me.” #wwdeye (📸 @chelsealaurenla ) #parishilton #boohoo #lilkim
“It has to be authentic and real to me,” @charlotteslawrence tells WWD’s @leighen about writing her own music. “No matter what I’m singing, I have to still be able to feel it in that moment or in five years from now — I have to be able to connect to that moment: this is my story, this is a little piece of me.” Read more on wwd.com (📸: @jgreenery ) #wwdeye #charlottelawrence
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty