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Baccarat Names Luis CEO For Its American Division

NEW YORK — Paris-based luxury goods firm Baccarat SA has appointed Victor Luis as president and chief executive officer for its U.S. affiliate, Baccarat Inc.<br><br>Most recently, Luis served as president of Givenchy Couture in...

NEW YORK — Paris-based luxury goods firm Baccarat SA has appointed Victor Luis as president and chief executive officer for its U.S. affiliate, Baccarat Inc.

Most recently, Luis served as president of Givenchy Couture in Japan.

Prior to that, he worked in marketing and sales within Moët-Hennessy, the wines and spirits division of LVMH Moët Hennessy Louis Vuitton. At Baccarat, Luis replaces Corinne Coombe, who left the company last month.

Marc LeClerc, managing director of Baccarat, SA, said that Luis brings to Baccarat a strong strategic vision and understanding of operational management.

“His experience building French luxury goods brands will strengthen our efforts as we develop Baccarat in the U.S., particularly in the jewelry sector, where we have great potential,” he said.

Baccarat was founded in 1764 and is known for its traditional crystal giftware, as well as its jewelry, watches and handbags. The firm is majority-owned by the Groupe du Louvre.

In the U.S., the line is available at department, specialty and jewelry stores as well as 10 freestanding Baccarat units.

This story first appeared in the August 14, 2002 issue of WWD.  Subscribe Today.