NEW YORK — The better market’s so hot, it’s even caused a longtime veteran of men’s wear to finally give women’s wear another go.

Ron Chereskin — the designer who found a niche in the disco-driven Seventies by creating casual cotton sweaters and playful neckties for men, then turned that concept into a lifestyle brand and men’s main-floor staple that today encompasses 19 licensees with a combined $100 million in wholesale volume — is introducing a wide-scale women’s launch for January deliveries after 28 years in business. It’s not his first women’s product, as a couple of early attempts, like a designer sportswear line and then dresses with Cluett Peabody & Co., failed to take off and were abandoned in 1985.

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