By  on September 23, 2009

At the onset of the stock market crash in October 1929, the fashion industry’s number crunchers stayed positive, focusing on the light at the end of the tunnel. But they had no idea how long a tunnel it was.

“No Drastic Business Effect Seen in Stock Market Break” read one headline in WWD on Oct. 25, the day after Black Thursday, when the market first dipped. The other equally large cover headline that day was “Vionnet Endorses Color for Spring, Accenting Reds.” But even though coverage of the crash was spotty, WWD’s reporters managed to present differing opinions. They noted that, though the apparel trades and resident buying offices were optimistic, Paul Mazur, a partner at Lehman Brothers, warned that retail buying would quickly slump with stocks.


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