By  on March 3, 2010

Today, all the attention is on Paris as the city opens its week of ready-to-wear collections. But before 1973, the glamour of couture often overshadowed the rtw designers. “When my models have been shown on TV, my name was not even mentioned,” said Sonia Rykiel at the time. “Invariably, the couture gets prime-time coverage with the couturier’s name announced with the models.” But in 1973, the French fashion industry underwent a seismic shift. And WWD was there.

 

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