Resortwear manufacturers are focusing on basic strategies to energize business, from more marketing to lower prices.
The tourism-driven resortwear market has had a bumpy ride over the last year. The Sept. 11 attacks had a devastating impact on tourism, ultimately affecting resortwear makers, and now, after a brief uptick in business, sales are lackluster as the outbreak of war overseas looms.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)