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NEW YORK — In another step in expanding their offerings, Mark Badgley and James Mischka said they have signed a deal with August Accessories to make women’s hats, scarves, shawls and gloves.
It is the fourth license agreement the duo has entered into since the Iconix Brand Group, formerly Candie’s Inc., purchased the brand last October.
“We have really high hopes for [the new collection],” Badgley said in an interview. “We’ve played around and done [these type of accessories in] our runway shows over the years, but we’ve never done [them] on a full scale.”
The collection is scheduled to debut in high-end and luxury department and specialty stores for fall 2006. Retail prices will range from $100 to $600. There were no details available on how extensive the collection would be, but Badgley said it would tie into the brand’s signature approach.
“It will be very glamourous and metropolitan,” he said.
Some items will correlate with the current season’s ready-to-wear collection, but there also will be a stand-alone assortment that could be marketed separately on the main floor, Badgley said.
In spring, Badgley Mischka and Iconix also signed a licensing deal with Groupe JS International to produce a bridge collection that will begin retailing for spring 2006. Badgley said there are no immediate plans to extend the new accessories assortment into a bridge price point.
“We’re quite focused, and we’re going to see where we go with it,” Badgley said.
Other licenses that Badgley Mischka and Iconix have signed recently include one with Pristine Fashion Group for a rollout of Badgley Mischka stores. Mischka said they want to open five doors before the end of the year, and the accessories assortment would be among the boutiques’ offerings.
Another licensing deal is with Riviera Concepts for fragrance and beauty products. In addition to rtw, Badgley Mischka also designs eyewear, handbags, furs and bridal wear and has spoken of adding footwear and lingerie.
“We’re so known for our evening wear and gowns,” Badgley said. “We’re having more fun by branching out a bit. It’s all part of trying to turn it more into a lifestyle brand.”
This story first appeared in the July 25, 2005 issue of WWD. Subscribe Today.