PARIS — With its new women’s fragrance this fall, Balmya, Parfums Balmain is plotting a youthquake.
"We want to show women that Balmain can be young and modern," explained Delphine Palatin, marketing manager at Parfums Balmain. She added that this strategy is in line with the direction of its ready-to-wear division, which has had a new designer — Laurent Mercier — since December 2001.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)