By  on July 25, 2007

Urban style for the creative class sums up Banana Republic's sensibility for fall, which will play out in a fashion offering designed to suggest refinement and in the contemporary art and graphic images portrayed in its advertising, stores and products.

"Our customers are creative souls, inspired by art and culture," said Chris Nicklo, vice president of marketing at Banana Republic, referring to the retailer's information about its consumers' mind-set.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus