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Banana Republic Spring 2010 Collection

Banana Republic is embracing its sportier side.

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Banana Republic is embracing its sportier side. Its spring collection, shown Thursday night, highlighted relaxed, well-worn looks in denim, chambray, cotton and silk. “We got overassorted in work,” said firm president Jack Calhoun. “We were too serious. We’re still a work brand, but we want to have great weekend and going-out clothes, too.” Creative director Simon Kneen said he was inspired by “the optimism of American blue skies,” which translated to a blue jeans focus in the women’s and men’s collections, as well as “a chino for every day of the week,” including crinkled shirtdresses and trenches. Although a neutral color palette continued to permeate the collection, spots of color — kelly green, burgundy or yellow Ts — provided a pleasing pop.

This story first appeared in the October 19, 2009 issue of WWD.  Subscribe Today.

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