LOS ANGELES — Malibu is one of the few places in the U.S. that is perfect for a beach party in December.

Liane Weintraub’s sprawling estate, Villa Contenta, was the scene for the Dec. 1 lunch and fashion show honoring Diana Jenkins, partner of Melissa Odabash swimwear. Jenkins, who bought a 50 percent stake in the fast-growing company two years ago and this year moved to Malibu from London, is determined to make Odabash more of a household name on the West Coast.

The pieces sell in Barneys New York in Beverly Hills and the Madison store on Robertson Boulevard. Odabash also recently launched a collection with British designer Julien Macdonald.

Weintraub, Odabash’s close friend and neighbor, helped her by inviting 50 of Los Angeles’ most eager shoppers, including Jamie Tisch, Colleen Bell, Irena Medavoy, Lisa Rinna, Tatiana Patitz, Kelly Meyer, Lyndie Benson, Julie Jaffe, Cindy Landon, Lorraine Schwartz, Linda Thompson, Monique Lhuillier and Elizabeth Wiatt. Each received a VIP shopping card for the Malibu showroom. All the proceeds benefited the Malibu Legacy Park Project.

Rinna, who owns the three Belle Gray boutiques in Los Angeles, immediately got out her pen and started marking up the look book as models sauntered by in the 2006 collection.

“I want to order at least six of the suits and the African-inspired cover-ups,” she said. “I was a big fan of the line before I met Diana and I had no idea it was hers.”

Lhuillier, eight months pregnant, looked wistful as the bikinis went past.

“I’m going to have to wait to wear those, but I can wear the tunics,” she said.

Perhaps she took a cue from her hostess, who is also pregnant. Weintraub was in a printed peasant skirt from the collection.

“It’s funny how word gets around,” she said. “I got a call from someone who heard I hosted a pool party. Well, it’s not exactly warm enough, but it’s a tropical theme, I suppose.”

The goody bags provided the perfect touch: a sample of the new skin care line MO2, Jenkins’ brainchild, which includes sunscreen.

This story first appeared in the December 15, 2005 issue of WWD.  Subscribe Today.