NEW YORK — Dennis Basso plans to mark his 20th anniversary in business with a pair of big moves: He is negotiating to open a Madison Avenue flagship this fall, and he’s recruited Jack Cohen, a well-known fur veteran from Fendi, to run the store.

Cohen, who was managing director of furs at Fendi’s Fifth Avenue store for 13 years, will become director of Basso’s Madison Avenue unit. Basso said he is in talks to finalize a location within the next couple of weeks and is considering several spaces between 60th and 70th Streets.

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