NEW YORK — Aiming to solve a seven-year case of mistaken marketing identities, Eddie Bauer is refocusing on its outdoor heritage with a campaign that ties together the 82-year-old company’s advertising, catalogs, Web sites and store design.

The new effort, introduced to consumers on Sept. 1, is zeroing-in on the great outdoors out of necessity, explained Fabian Mansson, who signed on as Eddie Bauer’s president and chief executive officer in July, and Engle E. Saez, who became Bauer’s senior vice president and chief marketing officer in March.

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