MILAN — How did the Cosmoprof and BBSI partnership begin?

Though Cosmoprof is a young and stylish Italian tour de force, in order to successfully branch out into the North American market, it knew it needed a partner. BBSI, a U.S. beauty industry stalwart that’s been operating since 1904 and has been putting on the professional salon trade show BBSI for more than 100 years, admits it was in need of an image overhaul.

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