By  on May 13, 2005

NEW YORK — Marc Rosen notched his "sweet sixteenth" Pratt Institute-Luxe Pack scholarship gala by raising a record $350,000 for the school's graduate design program.

"Now I can get my driver's license," he remarked during the black-tie festivities at the University Club Tuesday evening.

The significance of the evening was highlighted by Bath & Body Works chief executive officer Neil Fiske, as he accepted the Art of Packaging Award for his company, a division of Limited Brands.

Fiske addressed some of his remarks to the winning design students in the room when he described how the business environment was now ripe for change. For once, the market strength is not in distribution channels, it's in product creation and innovation. "Aim high," he urged. "The time has never been better."

Fiske was introduced by Camille McDonald, executive vice president of merchandise and brand development at BBW. She described her boss as the personification of the company he heads — "the mind-set of an indie with the sledgehammer of a $2.5 billion elephant."

Joan Collins stepped in as mistress of ceremonies after Liza Minnelli had a last-minute conflict. The event drew a record crowd, composed mostly of packaging and fragrance suppliers.

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