LOS ANGELES — It’s not easy being a one-hit wonder. Just ask BC Ethic.
To be sure, the Vernon, Calif.–based apparel company’s poly/rayon lounge shirts made an indelible mark on the ’90s. Matthew Perry donned them on Friends, as did the underemployed actors in Swingers, who cruised around L.A. and Las Vegas with empty wallets and unbridled charm. By 1999, BC Ethic had seduced enough men with its vintage vibe to ring up $24.5 million in net sales.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"