By  on July 16, 2007

LOS ANGELES — It’s not easy being a one-hit wonder. Just ask BC Ethic.

To be sure, the Vernon, Calif.–based apparel company’s poly/rayon lounge shirts made an indelible mark on the ’90s. Matthew Perry donned them on Friends, as did the underemployed actors in Swingers, who cruised around L.A. and Las Vegas with empty wallets and unbridled charm. By 1999, BC Ethic had seduced enough men with its vintage vibe to ring up $24.5 million in net sales.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus