LOS ANGELES — It’s not easy being a one-hit wonder. Just ask BC Ethic.
To be sure, the Vernon, Calif.–based apparel company’s poly/rayon lounge shirts made an indelible mark on the ’90s. Matthew Perry donned them on Friends, as did the underemployed actors in Swingers, who cruised around L.A. and Las Vegas with empty wallets and unbridled charm. By 1999, BC Ethic had seduced enough men with its vintage vibe to ring up $24.5 million in net sales.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)