NEW YORK — Evelyn Lauder, senior corporate vice president of the Estée Lauder Cos. and founder of the Breast Cancer Research Foundation, is wrapping up Breast Cancer Awareness month with a flurry of fund-raising for the cause.
Lauder has been on a globe-trotting mission with actress Elizabeth Hurley, with stops that have included a symposium and lunch held at the Waldorf-Astoria here, as well as personal appearances at Toronto's Holt Renfrew flagship, Chicago's Marshall Field's flagship and a charity auction at Lexington, Ky.'s Keeneland Race Track — all of which took place last week. To date, the charity has raised more than $120 million for breast cancer research since its founding in 1993.
A number of retail initiatives — all in the cause's signature color, pink — have raised money this month for the BCRF benefit. Holt Renfrew commissioned a cashmere T-shirt, retailing for 98 Canadian dollars, or $83.75 at current exchange; Bloomingdale's and Sean "Diddy" Combs teamed up to offer an $85 camisole that he designed; Marshall Field's tinted its signature Frango Mints a pale pink, $8 for the smaller box, and Target is offering a $10 pink T-shirt, a $16 men's tie and a silicone bracelet, $10 for a box of 10. A number of Lauder-owned brands also have designated items that will benefit the BCRF — including the Estée Lauder brand, which produces lip shades named for both Lauder and Hurley.
"One idea spawns another great idea, and people get inspired," said Lauder. "We're planning even more for next year."
And customers seem enthusiastic about the thought of shopping for the cause. "We're on track for 100 percent sell-through, boss," Caryn Lerner, president of Holt Renfrew Canada, told the chain's owner, Galen Weston, and the crowd that had gathered for last week's in-store event at the retailer's Bloor Street location in Toronto, regarding the store's shirts. Holt Renfrew is donating 100 percent of the net proceeds — upward of $50,000 Canadian dollars, or $42,725 — to the BCRF. As well, American Express, which runs the store's credit card program, is donating an additional $15 Canadian dollars, or $12.80, from the sale of every shirt, providing it is purchased on the customer's Holt Renfrew card.
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