By  on June 20, 2007

MIAMI — The fashion scene in Miami Beach is

thriving, and there are trade shows to prove it.

Launched in January with a follow-up show in April, New York-based Coast is slated to return Nov. 5 to 6. Director Karen Bennett said exhibitor space will double to 31 guest rooms at The Savoy Hotel, two-thirds of which were prebooked by last month. She expects April's 70-plus collections to return, brought by showrooms such as Point A, Seamless and The Green Room NYC.

Buyers from the Southeast, the Caribbean and South America use Coast as an opportunity to catch up after bigger shows.

"They requested more Florida lines. Apparently there are many good Miami designers," said Bennett, who plans to stage another three shows with the same manageable format here next year. "We're sticking with hotel venues and a contemporary direction."

Trafik trade show, slated for Aug. 15 to 17 at the Miami Beach Convention Center, also intends to maintain its size and pace, according to director James Costa. Exhibitors are capped at 300 men's and women's contemporary brands, described by Costa as the top 10 to 20 within each niche.

New lines for the show are Fornarina; Diesel and its 55DSL streetwear collection; Converse by John Varvatos; Glamour Campaign, a women's contemporary line in Los Angeles with a celebrity following, and Guilty Brotherhood, a French men's and women's collection of designer jeans and hoodies. A section of 25 streetwear companies also will be added.

Though the show caters to Southeast buyers, Costa has seen greater interest from Japanese and European retailers, as well as preregistrations from department stores including Bergdorf Goodman, Macy's and Nordstrom. Beginning in August, all Trafik vendors and attendees will use scanners on the show floor.

"Reps scan buyers' badges for information like store name and address, and both scan style numbers. No one has to write down anything," he said.

Presented by the Swimwear Association of Florida, July's annual SwimShow celebrates its 25th anniversary with a party and fashion show of 400 looks on July 12 at Nikki Beach in Miami Beach. The show runs July 11 to 15 in two halls at the Miami Beach Convention Center. Executive director Judy Stein said she expects more than 400 exhibitors with 2,500 lines, and more than 2,500 attendees will participate. Jessica Simpson, True Religion, Diesel and Etro plan to launch swimwear divisions at the event.Following its largest annual show in June, Shoe Market of the Americas returns to the Miami Beach Convention Center and Loews Hotel Sept. 9 to 11. Executive director Beverlee Maier said there has been a rise in retailers from the Northeast, Chicago and Texas. "People just love coming to the beach for work."

More European and South American exhibitors are joining the mix. Caligarius, an upscale women's line made in Italy by Stefano Ferragamo, a distant relative of Salvatore, will exhibit for the first time.

Accessories also is gaining ground through independent collections or divisions of shoe companies such as Cole Haan, Via Spiga and Donald J Pliner.

"The category represents 10 percent of the show," said Maier.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus