NEW YORK — Everyone knows that teens and young adults have strong opinions about everything, including fashion. Having left the cliques and peer pressure of high school behind and free from the watchful eyes of parents, many develop a personal style that will inform a lifetime of sartorial decisions. While many favor a predictable roster of mall stores, there’s a strong contingent of individualists. (See The WWDList above for their favorite shops and brands.)

Look-Look, a global research and marketing company specializing in youth culture, surveyed its network of 17,000 trendsetting and mainstream young people to get a beat on what moves them. The results indicate a group of consumers that’s leading fashion, not simply swallowing trends whole.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus