PARIS -- Christian Dior Couture has named Beatrice Beucher-Renard as director of external relations, effective Sept. 1. The post is a new one.

Beucher-Renard, 44, has been Cartier's director of public relations for 10 years.

Jane Cattani, Dior's press officer for its women's division, and Brigitte Lefebvre, who handles press for the house's men's division, will both report to Beucher-Renard.

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