MILAN — The house of Trussardi is now in the hands of Beatrice.
A month after the death of her brother Francesco in a car accident, Beatrice Trussardi said Monday that she would take the helm.
"The company has always been in the family — for almost 100 years — and it will continue to be," she told a small number of journalists at the company’s headquarters at Palazzo Marino. "I will represent the family from now on, becoming the company’s new president, a post formerly held by my brother Francesco."
Beatrice Trussardi had been in charge of product, image and communication. She said that neither of her other siblings, Gaia and Tomaso, will join the company any time soon, since they are both engaged with their studies. Trussardi said her mother, Maria Luisa, will not be returning to the company, silencing voices about her coming back to support her daughter.
Matteo Felli, general manager, was promoted to chief executive officer, a post also held by Francesco Trussardi. "Matteo Felli has been active in the definition of our strategies," said Trussardi.
Since the death of their father, Nicola, also in a car crash four years ago, Beatrice and Francesco Trussardi had streamlined the company and created a management base; delisted Rotondi Evolution, which controlled production of the company’s second lines; focused strategies, and renovated brand stores, counting on a $2 million cash liquidity. In January, the company signed a license with Vestimenta to help expand its men’s wear division. In 2002, Trussardi registered sales of $118 million, up 3 percent from the previous year, with licenses accounting for $80 million.
Trussardi reiterated that the company is now focused on the core leather goods business and on research and development of new materials. The company has experimented with machine-washable napa. It is also expanding in Russia andChina, where it will open five stores this spring.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia