NEW YORK — The term "Hollywood beauty connection" used to mean that stars were wearing your makeup. Now, it seems to mean that your makeup is the star — or, at least, one of them.

Celebrity spokesmodels have been makeup’s tie to Hollywood since the early days and the trend really heated up in the last decade, particularly with the introduction of In Style magazine, not to mention all the A-list actresses acting as celebrity pitchwomen for major cosmetics brands. All in all, it’s a trend that’s been a long time coming: In the Eighties, there were even a few short-lived fragrances based on TV characters, such as Forever Krystle, based on the Dynasty character.

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