Beauty Beat: Anthousa Launching Bath and Body Care… YSL Beaute Appoints Beshlian… Miller Harris Adds Fleurs de Sel
Anthousa, the three-year-old home fragrance and perfume marketer, is introducing a bath and body care collection exclusively at Neiman Marcus this August, a launch that will be followed by a rollout to Saks Fifth Avenue and Barneys New York in the fall.
LOS ANGELES — Anthousa, the three-year-old home fragrance and perfume marketer, is introducing a bath and body care collection exclusively at Neiman Marcus this August, a launch that will be followed by a rollout to Saks Fifth Avenue and Barneys New York in the fall.
Anthousa founder Maria Christofilis is keeping the bath and body care line focused with just two scents for summer: Cucumber Honeysuckle and Grapefruit Lime Blossom.
The collection comprises a body lotion, for $30, and a bath gel, for $28, both of which come in 250-ml. pump bottles. There's also a body cream, $55 for a 250-ml. jar, and triple French milled soaps for $12 each, or $32 for a set of three.
"I wanted to offer a line with beautiful packaging and skin care benefits at an affordable price point so women would buy it for themselves regularly, but could also give [it] as gifts," Christofilis said, contending that most bath and body lines in the same category smell and look pretty, but aren't used as part of an everyday bath regimen. "A lot of lines just sit on the bathroom counter for show, or they don't offer extras."
The latest Anthousa collection is made with the same nature-inspired essential oils as the brand's home and personal fragrance lines, but contain skin-softening and protective ingredients such as macadamia nut oil, aloe vera, and vitamins A, C and E.
The Anthousa logo has been simplified and a new half-dahlia motif has been added to the bottom of each container.
"I wanted to have the same look as my Italian glass jars and bottles, but user-friendly for the shower," Christofilis said of her plastic pump lotion and bath gel bottles.
She estimated first-year bath and body sales at $800,000.
Christofilis plans to add a third fragrance to the Anthousa line for next spring. — Marcy Medina
YSL Beauté Appoints Beshlian
NEW YORK — YSL Beauté has named Lisa Beshlian senior vice president of sales and training for the company's U.S. operation.
Beshlian will be responsible for leading the national sales and training teams for all YSL brands, including Yves Saint Laurent makeup, skin care and fragrances, as well as the Boucheron, Oscar de la Renta, Stella McCartney and Ermenegildo Zegna fragrance brands.She reports to Marc Rey, chief executive officer and managing director of YSL Beauté.
Beshlian, who also joined the YSL Beauté Inc. executive committee, most recently ran her own consulting business. Prior to starting her own firm in 2006, Beshlian was vice president of national sales and education for the Estée Lauder Cos.' Prescriptives brand. Before that, she worked at Lancôme for 22 years.
Miller Harris Adds Fleurs de Sel
LONDON — Perfumer Lyn Harris has added Fleurs de Sel to her Nouvelle Edition Collection fragrance line for Miller Harris.
The unisex scent was inspired by the salt marsh-dotted village of Batz sur Mer, France, where Harris visited as a child. "It's very emotional for me," she said, adding the new fragrance's juice features notes of red thyme oil, rosemary, clary sage, iris, narcissi, rose, ambrette seed, vetiver grass, moss and leather.
The eau de parfum, which is 95 pounds, or $187.50 at current exchange, per 100-ml. spray, was launched at Miller Harris stores in April and at Saks Fifth Avenue in New York, Old England in Paris and Vulcanize in Tokyo in May.
To celebrate the launch, a limited edition box with all six fragrances in the Nouvelle collection, which made its debut in 2000, also was introduced. It is 800 pounds, or $1,579. "I realized that people like collecting them," said Harris, of the coffrets. "Keeping them in the box will help to keep them better and is more luxurious."
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