NEW YORK — Giorgio Armani cosmetics has a new home.

On Thursday evening, L’Oréal executives, models and a throng of shoppers welcomed Armani’s debut in the beauty department of Bloomingdale’s SoHo. The event, topped off with a ribbon-cutting ceremony, marks the cosmetics collection’s first entrance into Bloomingdale’s. But, as Jack Wiswall, president of L’Oréal USA’s Designer Fragrance division, said in his dedication speech, “it will definitely not be the last.”

“[The counter] brings the Armani customer to Bloomingdale’s, and Bloomingdale’s brings to us a downtown customer,” noted Wiswall. “Armani is a beautiful line and is going to be a future big one in the cosmetics industry.”

The counter features both fragrance and cosmetics, with fragrance bottles placed in the foreground of the display as the primary draw. The Armani beauty display is nestled among stalwart neighbors, such as Chanel, Jo Malone and N.V. Perricone. Industry sources estimate Armani’s Bloomingdale’s SoHo counter could generate $1 million in first-year sales.

Since Armani opened its first counter at Saks Fifth Avenue on Sept. 11, 2001, additional displays have sprung up at Neiman Marcus and Nordstrom. Three more counters are slated to open for fall, making for a grand total of 25 doors.

Bloomingdale’s chief executive officer, Michael Gould, commented that he feels Armani is something “distinctive and exclusive.” He continued: “Bloomingdale’s and Giorgio Armani are synonymous. Giorgio Armani is about fashion, quality, newness. All things synonymous with Bloomingdale’s.” 
 — Megan McIntyreMarionnaud Parfumeries Reports Flat 2Q Sales

PARIS — France’s Marionnaud Parfumeries on Friday reported second-quarter 2005 consolidated net sales of 255.7 million euros, or $324.5 million at constant exchange, up 0.2 percent year-on-year.

The chain, which has some 565 doors in France, generated turnover of 167.4 million euros, or $205.9 million, down 1 percent in the quarter. Marionnaud’s 678 doors in Switzerland, Spain, Italy, Austria, Portugal, Morocco and Eastern Europe rang up 88.3 million euros, or $108.6 million, an increase of 2.5 percent year-on-year. In the period, 36.2 percent of Marionnaud’s sales came from outside France, compared with 34.5 percent a year ago.In the half, sales dipped 0.2 percent to 478.6 million euros, or $588.7 million, from 479.3 million, or $589.6 million, a year earlier.
— Emilie Marsh

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