NEW YORK — Beyoncé Knowles and Tommy Hilfiger mastered the art of scent promotion Thursday at a party celebrating the launch of True Star, the newest Tommy Hilfiger Toiletries fragrance.

Held at the Chelsea Art Museum, the event also marked the first public showing of the commercial that will be run this fall by the Estée Lauder Cos., which owns the Hilfiger beauty license. The black-and-white spot features Knowles singing “Wishing on a Star” a cappella.

As reported first by WWD on Jan. 27, the scent, which will be released in September in the U.S. and October globally, was concocted with significant input from the songstress-turned-actress and fashion designer — and not only does her face appear in the advertising, it also appears on the fragrance’s outer packaging.

After the formal presentation — where Hilfiger played journalist and asked Knowles several leading questions about the fragrance — the singer took a few minutes to discuss True Star with WWD.

“The fragrance development process was a learning experience — it was great, because Tommy has the best people working with him,” said Knowles, who said her preference is for sweet, but subtle scents — “I like fragrances that only the people closest to you can smell.” Knowles tested a number of submissions for True Star — which she called “pure and timeless” — before settling on one. Coincidentally, she said, “It was exactly the same one that Tommy had picked.”

That didn’t surprise Hilfiger, who said he discovered Knowles in 1998 and hired her group, Destiny’s Child, to play at Macy’s Herald Square when he launched his junior line there that summer.

“I brought Beyoncé in as a partner [for True Star] — I wanted her to be the last word on the scent,” said Hilfiger, shouting over the deafening music at the party. “There was only one person who came to mind for this fragrance, and that was Beyoncé.”

When asked if the two would collaborate on another scent, Hilfiger said with a smile, “This one’s so great, I don’t know if we really need another one.”

Speaking of future projects, Knowles kept mum on details of her upcoming apparel line with Kids Headquarters, but noted that the white satin floor-length skirt with rhinestone waist detailing was designed by her mother, Tina Knowles. Both Beyoncé and her mother will collaborate on the clothing venture, which could roll out early next year.— Julie Naughton

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