Niche fragrance house Bond No. 9 is honoring the long-time host of New York's fashion week with a new scent for women called Bryant Park.
"We wanted to immortalize it and make it a souvenir — a remembrance of fashion week being held there for so many years," said Laurice Rahme, owner and founder of Bond No. 9.
With a "vintage Pucci-esque" bottle featuring swirls of pink, lavender and black on a white background reflecting silk textiles of the late Fifties and Sixties, the packaging is just as daring as the fragrance itself, according to Rahme.
"I didn't want to create a discreet scent but something that was more outgoing and forward that could be worn from day to night," said Rahme. "The juice is just as gutsy as the bottle. It's noisy and loud like fashion week."
Launching in the U.S. this month, Bryant Park is a "rose patchouli" scent. Bond No. 9's last fragrance, West Side, was a "gourmand rose." Rahme decided to create a series of rose fragrances because the "rose trend" had become increasingly popular among younger consumers. Rahme added that she's considering a "spicy fresh rose" scent for the series' next fragrance.
"[Rose] is a symbol of femininity," said Rahme. "There are so many twists and interpretations you can do on the rose. Since niche perfumery houses started reintroducing the scent, it has attracted a much younger consumer. When we saw how West Side sold out, we realized it was safe to do another rose."
Created by Michel Almairac of Robertet, Bryant Park features top notes of lily of the valley, rhubarb and pink pepper; middle notes of rose and patchouli, and base notes of raspberry and amber. The fragrance will roll out internationally in Bond No. 9's 12 markets beginning in May.
Bryant Park is Bond No. 9's 28th scent and could make up to $2 million in first-year sales, according to Rahme.
Bryant Park will retail at $185 for a 3.4-oz. bottle and $125 for a 1.7-oz. bottle. The scent will also be available for $45 for 1 oz. in a spray flacon. It will be sold at Bond No. 9's four New York boutiques, in 27 Saks Fifth Avenue doors and in about a dozen boutiques and spas worldwide including the U.K., Hong Kong and Dubai. The fragrance will also be merchandised on Bond No. 9's e-commerce Web site bondno9.com, which launched last summer.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)