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Beauty Beat: Boots Said Bidding for SSL … L’ANZA ACQUIRED … SHISEIDO EXPANDS … LANCASTER REGROUPS

LONDON — It has been reported that Boots health and beauty group is considering a bid for SSL International.<br><br>If successful, it is expected Boots would slot the consumer company — which owns Scholl footcare, Durex and Marigold rubber...

LONDON — It has been reported that Boots health and beauty group is considering a bid for SSL International.

This story first appeared in the July 17, 2003 issue of WWD.  Subscribe Today.

If successful, it is expected Boots would slot the consumer company — which owns Scholl footcare, Durex and Marigold rubber gloves — into its Boots Healthcare International division, one of Boots’ most successful ventures.

SSL International is likely to be valued at around $955 million (600 million pounds) and acquiring the firm would almost double BHI’s sales.

A spokeswoman for Boots declined to comment on whether the firm was working on a bid, but last year the chemist chain said it was on the lookout for new brands for its Boots Healthcare International business. Dollar figure has been converted at current exchange rates.

L’ANZA ACQUIRED

NEW YORK — DavexLabs, the licensee of Murad Hair Care Products, has acquired L’anza International, an 18-year-old professional hair care brand, founded by chemist and salon industry veteran Robert DeLanza. Terms of the deal were not disclosed. DavexLabs plans to aggressively market L’anza and expand its salon base domestically and internationally. L’anza markets upscale-priced hair products that are distributed in more than 30 countries. L’anza hair care lines include Dry Hair Formula, Urban Elements, Strait Line Formula and Be Long-Long Hair Formula. The foundation of L’anza products is its keratin bond system, one that is designed to naturally reconstruct and maintain hair with herbs and keratin amino acids.

SHISEIDO EXPANDS

TOKYO — Shiseido Co. said Tuesday it will begin selling its shampoos and other toiletry products in China this month through FT Shiseido Co., a wholly owned subsidiary.

The company is already active in the cosmetics business in China, but this will be the first time Shiseido enters the Chinese toiletries market.

The Japanese cosmetics maker said FT Shiseido will initially export 18 of its toiletry items, including the Aquair-brand shampoo, from Japan and sell them at local Chinese retailers.

The products will be sold at 400 outlets in the first year and 5,000 outlets in fiscal 2005, with estimated sales of $8 million (1 billion yen) at the wholesale level, it said. Dollar figure has been converted at current exchange rates.

LANCASTER REGROUPS

NEW YORK — This week, the Lancaster Group reported its Lancaster Worldwide Travel Retail & Export LLC division will establish its headquarters in Miami. This firm was formed following the recent merger of the export and travel retail divisions of the Lancaster Group. The business will, however, continue to maintain a presence in all existing locations — Paris, Mainz, London, Copenhagen, Sydney and Hong Kong.

“The combination of the businesses allows us to better coordinate our marketing efforts in many locations and at the same time ensures the highest standards of service to our customers,” said Joe Porcelli, vice president and general manager, Lancaster Group Worldwide Travel Retail & Export LLC, in a statement. “By increasing our presence in the Americas, it will help us to further develop this rapidly growing and exciting market.”

“The Americas represents a key target growth area — the success of the recent JLo launch has highlighted its enormous potential,” said Michele Scannavini, president of the Lancaster Group. “With the recent acquisition of two licenses — Kenneth Cole and Marc Jacobs — and the relocation of our travel retail and export headquarters, we are well positioned to realize this potential.”