NEW YORK — Mariah Carey hopes to hit more than high notes in the fall scent parade with M by Mariah Carey, her new women's fragrance.

Carey unveiled her scent to beauty editors at a cocktail party in SoHo Monday night, which she hosted with Elizabeth Arden, her fragrance licensee. And if Carey's musical prowess extends to her fragrance, Arden will have a hit on its hands: She is the best-selling female musical artist of all time, with 17 number-one singles — not to mention a five-octave range — to her credit. Carey also has won five Grammy Awards, nine American Music Awards and Billboard's "Artist of the Decade" award for her singing and songwriting talents. She is recording a new album.

The M by Mariah Carey scent, which the singer created with perfumer Carlos Benaim of International Flavors & Fragrances, is a floriental. It has top notes of marshmallow and sea breeze accord, a heart of Living Tahitian Tiare and gardenia and a drydown of sheer amber, patchouli and Moroccan incense.

An eau de parfum spray, M by Mariah Carey will be available in three sizes: 1 oz. for $38, 1.7 oz. for $48 and 3.3 oz. for $58. A 0.5-oz. parfum, $175, and a 6.7-oz. body lotion, $28, also will be sold.

The bottle, created by Arden's Jean Antretter, is a lavender glass orb with a subtle wave design and a silver rope-patterned neck. The cap is topped by Carey's signature butterfly. The outer carton features fluttering butterflies, with a front panel that opens to reveal the fragrance. — Julie Naughton

Macy's to Host Supplier Fair

NEW YORK — In an effort to court ethnic beauty brands, Macy's Inc. will hold a supplier diversity fair here this summer.

The event, which is scheduled to take place in the retailer's corporate offices here Aug. 8 to 9, will take on a trade show format with booths and showrooms, according to the company. About 20 "minority- and women-owned" cosmetics and skin care suppliers are expected to participate in the event, which is billed as Macy's first nationwide supplier event and its first national diversity fair."The intention is to add new brands that will complement our existing merchandising strategy and also offer points of differentiation," Gail Nutt, Macy's corporate director of supplier diversity for retail, said during an interview Monday. "We are interested in minority- and women-owned vendors that have cosmetics we can consider carrying in our stores at some time in the future."

The idea is to "enhance the existing assortment that we offer our diverse, multicultural customer population," according to Nutt.

The retailer's team of cosmetics merchants will attend the fair. "As part of the company's ongoing commitment to mentoring up-and-coming talent," according to a statement by the retailer, "Macy's will offer direction and guidance to select vendors to help them plan and ready for the strategic demands of a larger-scale retail relationship."

"Some brands may be ready for serious consideration today," said Nutt, "and others may need our support vis-à-vis mentoring for future consideration."

In order to be considered for participation in the event, vendors must obtain an application at and return it to the retailer by July 13. Vendors also must submit a press kit and product samples. Additional vendor criteria include proof of certification by the National Minority Supplier Development Council, the Women's Business Enterprise National Council or other business organizations for minority- or women-owned companies, Macy's stated, adding that selected participants will be notified by July 20.

When asked which brands would be in attendance, Nutt replied: "We're not sure of every potential opportunity out there. This affords us an opportunity to review their products."

"We are committed to making Macy's the headquarters for the multicultural consumer," Debbie Murtha, senior vice president of cosmetics for Macy's Merchandising Group, said in a statement. "This customer now represents 30 percent of our customer base, and she wants sophisticated and relevant brands that address her specific needs. We are always looking to collaborate with new suppliers to create and develop unique product offerings and new product categories with high significance to ethnic beauty care. The diversity fair has been created with this mission in mind." — Matthew W. Evans

Unilever Taps Top Tech Officer

LONDON — Neal Matheson has been named Unilever's chief technology officer, a newly created post.Matheson will advise the firm's board and executives on science and technology issues, lead cross-Unilever science platforms, promote functional excellence in research and development and take responsibility for Unilever's Safety & Environmental Assurance Centre, the company said in a statement.

"Unilever has always recognized the importance that great science and technology play in driving business success," said Patrick Cescau, group chief executive, in the statement. "I am confident that [Matheson] will help drive and enhance the long-term growth of Unilever through scientific innovation."

Matheson was previously chief technology officer at Johnson & Johnson Consumer Cos. Prior to joining J&J in 1994, he worked at Procter & Gamble for 25 years.

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