LONDON — The second annual Cosmetic Executive Women (U.K.) Beauty Awards, which will be held April 26, is to include mass market beauty and hair care categories for the first time. CEW members taking part in the World Duty Free-sponsored event will judge 185 beauty products — almost double the number last year. The items up for consideration will be exhibited during a demonstration evening Feb. 19. "[The awards] are geared toward helping brands sell at retail," said Caroline Neville, president of CEW (U.K.). "We had a good result last year, with all winning brands showing good increases in sales." QVC, the home-shopping channel, will broadcast a one-hour show with the event as its theme on April 27 and sell a selection of the winning products.

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