DDF Sets High-End Skin Care Trio NEW YORK — Featuring one item priced at $1,000, a new antiaging skin care range called RMX from Doctor's Dermatologic Formula will set you back a few dollars — and, its creators claim, years in appearance.
"[RMX] helps cells act younger," said Elaine Linker, co-founder of DDF. She said a mix of growth factor proteins and peptides in RMX is designed to "improve skin's tone, elasticity and firmness and reduce fine lines and wrinkles."
Some of the growth factor proteins and peptides featured in the line include colostrum PPC, oligopeptide CS, oligopeptide ES and acetyl hexapeptide. The company describes colostrum, which is harvested from organically grown bovine, as "one of the richest sources of proteins available." In addition, so-called "nutritional enhancers" such as vegetable protein, rice protein, vitamins A and E and grape seed extract round out the ingredients.
"It takes into account all of the vitamins and antioxidants that the body needs for support and for acting healthier and younger," Linker said of the range.
The RMX line features three pricing tiers: the RMX Maximum kit at $1,000, RMX Intense at $550 and RMX Essential at $200. "The idea is, depending on how environmentally damaged your skin is [determines] which concentration you need to start with," said Linker.
RMX Maximum, which includes the line's most highly concentrated formulation, boasts several unusual features: The product is shipped directly to customers in 28 vials, which are frozen to maintain the freshness of the ingredients. Each vial contains a protein-and-neuropeptide mixture and a nutritional enhancer; the product is also preservative- and paraben-free.
"At the time of use, you mix the powder with the nutritional enhancer so you get a fresh mix of all of the proteins and peptides known to be present in a younger person's skin," said Linker. In addition, each kit is assembled "at the time of the order" according to Linker, who noted an extraction process used in creating RMX Maximum is relatively costly. "Getting the proteins and peptides at the exact, correct molecular balance is very expensive," she said.
While Linker would not comment on sales projections, industry sources estimate the line could bring in more than $10 million in first-year retail sales, with the Maximum kit making up about half of those sales. The line is rolling out now to Sephora USA and is expected to reach Nordstrom next month.RMX Intense features proteins in a "more moderate concentration," according to Linker, is sold unfrozen and, like the Maximum version, is recommended to be used twice a year. Meanwhile, RMX Essential is meant to be used twice daily. Linker noted the three different concentrations correspond to different age groups; a lesser concentration, such as the Essential, is intended for younger skin, while the Maximum concentration is designed to be more appropriate for older skin.
"It's like an exercise program. If you start exercising when you're 25, you know you're going to be in better shape by the time you're 50," she said. "If you start using the Essential when you're 20, you're going to look better as you get older; it's not only restorative, it's preventative." — Bryn Kenny
Clarins' Backstage Debut NEW YORK — Groupe Clarins is on the New York Fashion Week sponsorship bandwagon for the first time this season via its ClarinsMen brand. The French beauty marketer's U.S. affiliate is backing John Bartlett's men's wear presentation Friday night and, as part of the arrangement, the brand's "grooming team" will prepare models using ClarinsMen products for a "fresh-faced" look, Clarins stated.
Bartlett, a self-professed ClarinsMen fan, said he wanted a "healthy, well-groomed" look to complement a collection inspired by "a classic safari expedition." Eric Horowitz, president of the Clarins brand division of Clarins Groupe USA, said, "ClarinsMen is constantly seeking out opportunities to reach men from a fresh perspective. Our participation in [Fashion Week reflects] our commitment to staying at the forefront of our field."
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion