DDF Sets High-End Skin Care Trio NEW YORK — Featuring one item priced at $1,000, a new antiaging skin care range called RMX from Doctor's Dermatologic Formula will set you back a few dollars — and, its creators claim, years in appearance.
"[RMX] helps cells act younger," said Elaine Linker, co-founder of DDF. She said a mix of growth factor proteins and peptides in RMX is designed to "improve skin's tone, elasticity and firmness and reduce fine lines and wrinkles."
Some of the growth factor proteins and peptides featured in the line include colostrum PPC, oligopeptide CS, oligopeptide ES and acetyl hexapeptide. The company describes colostrum, which is harvested from organically grown bovine, as "one of the richest sources of proteins available." In addition, so-called "nutritional enhancers" such as vegetable protein, rice protein, vitamins A and E and grape seed extract round out the ingredients.
"It takes into account all of the vitamins and antioxidants that the body needs for support and for acting healthier and younger," Linker said of the range.
The RMX line features three pricing tiers: the RMX Maximum kit at $1,000, RMX Intense at $550 and RMX Essential at $200. "The idea is, depending on how environmentally damaged your skin is [determines] which concentration you need to start with," said Linker.
RMX Maximum, which includes the line's most highly concentrated formulation, boasts several unusual features: The product is shipped directly to customers in 28 vials, which are frozen to maintain the freshness of the ingredients. Each vial contains a protein-and-neuropeptide mixture and a nutritional enhancer; the product is also preservative- and paraben-free.
"At the time of use, you mix the powder with the nutritional enhancer so you get a fresh mix of all of the proteins and peptides known to be present in a younger person's skin," said Linker. In addition, each kit is assembled "at the time of the order" according to Linker, who noted an extraction process used in creating RMX Maximum is relatively costly. "Getting the proteins and peptides at the exact, correct molecular balance is very expensive," she said.
While Linker would not comment on sales projections, industry sources estimate the line could bring in more than $10 million in first-year retail sales, with the Maximum kit making up about half of those sales. The line is rolling out now to Sephora USA and is expected to reach Nordstrom next month.RMX Intense features proteins in a "more moderate concentration," according to Linker, is sold unfrozen and, like the Maximum version, is recommended to be used twice a year. Meanwhile, RMX Essential is meant to be used twice daily. Linker noted the three different concentrations correspond to different age groups; a lesser concentration, such as the Essential, is intended for younger skin, while the Maximum concentration is designed to be more appropriate for older skin.
"It's like an exercise program. If you start exercising when you're 25, you know you're going to be in better shape by the time you're 50," she said. "If you start using the Essential when you're 20, you're going to look better as you get older; it's not only restorative, it's preventative." — Bryn Kenny
Clarins' Backstage Debut NEW YORK — Groupe Clarins is on the New York Fashion Week sponsorship bandwagon for the first time this season via its ClarinsMen brand. The French beauty marketer's U.S. affiliate is backing John Bartlett's men's wear presentation Friday night and, as part of the arrangement, the brand's "grooming team" will prepare models using ClarinsMen products for a "fresh-faced" look, Clarins stated.
Bartlett, a self-professed ClarinsMen fan, said he wanted a "healthy, well-groomed" look to complement a collection inspired by "a classic safari expedition." Eric Horowitz, president of the Clarins brand division of Clarins Groupe USA, said, "ClarinsMen is constantly seeking out opportunities to reach men from a fresh perspective. Our participation in [Fashion Week reflects] our commitment to staying at the forefront of our field."
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty