DDF Sets High-End Skin Care Trio NEW YORK — Featuring one item priced at $1,000, a new antiaging skin care range called RMX from Doctor's Dermatologic Formula will set you back a few dollars — and, its creators claim, years in appearance.
"[RMX] helps cells act younger," said Elaine Linker, co-founder of DDF. She said a mix of growth factor proteins and peptides in RMX is designed to "improve skin's tone, elasticity and firmness and reduce fine lines and wrinkles."
Some of the growth factor proteins and peptides featured in the line include colostrum PPC, oligopeptide CS, oligopeptide ES and acetyl hexapeptide. The company describes colostrum, which is harvested from organically grown bovine, as "one of the richest sources of proteins available." In addition, so-called "nutritional enhancers" such as vegetable protein, rice protein, vitamins A and E and grape seed extract round out the ingredients.
"It takes into account all of the vitamins and antioxidants that the body needs for support and for acting healthier and younger," Linker said of the range.
The RMX line features three pricing tiers: the RMX Maximum kit at $1,000, RMX Intense at $550 and RMX Essential at $200. "The idea is, depending on how environmentally damaged your skin is [determines] which concentration you need to start with," said Linker.
RMX Maximum, which includes the line's most highly concentrated formulation, boasts several unusual features: The product is shipped directly to customers in 28 vials, which are frozen to maintain the freshness of the ingredients. Each vial contains a protein-and-neuropeptide mixture and a nutritional enhancer; the product is also preservative- and paraben-free.
"At the time of use, you mix the powder with the nutritional enhancer so you get a fresh mix of all of the proteins and peptides known to be present in a younger person's skin," said Linker. In addition, each kit is assembled "at the time of the order" according to Linker, who noted an extraction process used in creating RMX Maximum is relatively costly. "Getting the proteins and peptides at the exact, correct molecular balance is very expensive," she said.
While Linker would not comment on sales projections, industry sources estimate the line could bring in more than $10 million in first-year retail sales, with the Maximum kit making up about half of those sales. The line is rolling out now to Sephora USA and is expected to reach Nordstrom next month.
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